︎


 Collection {soon} ~ Whoooo?
Title


SKOL
BEATS
BEATS-
QUEEN

Briefing


To celebrate the pride month, Skol Beats launched a special edition inspired by those who have become true inspirations: drag queens. We designed 4 cans with the most powerful features a real queen should have: charisma, uniqueness, nerve and talent.  


Lia Clark, Rita Von Hunty, Aretuza Lovi and Ícaro Kadoshi were our beats queens and became the stars of the campaign, recording an exclusive version of a brazilian queer anthem: "Joga a Bunda". A music clip invited the crowd to lipsync in social media and the 4 holographic cans became part of the pride parade in 2019.



MY ROLE
Art Direction | Design | Some Motions  
YEAR
2018
WHERE
F/Nazca S&S 
CLIENT
AB InBev Skol Beats


CREDITS

Agência: F/NAZCA SAATCHI & SAATCHI 
Cliente: AMBEV 
Produto: SKOL BEATS 

Creative Art Director: WANDER TOSTA

Direção Geral De Criação: FABIO FERNANDES . Direção De Criação: MARCELO RIBEIRO | PEDRO PRADO . Criação: WANDER TOSTA | BABI PUTTINI . Atendimento: RICARDO FORLI | THIAGO IUSIM | BEATRIZ ALMONACID | KAREN PARDO | TATHIANA SACCO | BRUNA ROCHA . Mídia: MAURICIO ALMEIDA | FERNANDO NOGUEIRA | SERGIO FRIDMAN | TATIANA MASAKI | CRIS CANUTO | JANAINA RAMOS . Planejamento: RITA ALMEIDA | DANILO LIMA | GIOVANA ORLANDELI | RAFAEL MOURA . Produção Gráfica: JOMAR FARIAS | GUILHERME GAGGL . Art Buyer: JULIANA GARDIM | KAMILA BERTOLINO . Ilustração 3D: MAURO OLIVAS . Fotografia: FELIPE NEVADO . Motion Director: MOTIONHAND Aprovação Cliente: RICARDO DIAS | MARIA FERNANDA ALBUQUERQUE | DANIEL FEITOZA | LEANDRO THOT | GABRIELA GALLO

Mark