Title
EVERYDAY MADE EPIC
The Briefing
We launched a captivating global campaign to connect Samsung with Genzer's. Through showcasing the features they love most, we demonstrated how our phones can elevate their daily experiences, transforming ordinary days into something extraordinary. With the Samsung S23 Series, every day has the potential to be truly epic.
We've produced compelling films highlighting camera features that align with Genzer's routines, including Director's View, Night Camera, and Portrait Modes. Each film draws inspiration from the content they share on social media, showcasing how Samsung can transform their regular posts into epic moments.
Role ART DIRECTION Brand SAMSUNG Where R/GA NY Year 2021
Social Content
In our 6" and 15" films, we explore each camera feature, showcasing in meticulous detail how every moment can become epic with a Samsung S23.
TYPEFACE
Samsung Sharp Sans
Samsung One
CREDITS
Agency: R/GA NY
Client: SAMSUNG
Product: GALAXY S23
Ecd: DEREK GREEN
Creative Director: BRIAN CARUSO, MARTHON PUCCI
Art Director: WANDER TOSTA
Copywriter: BABI PUTTINI
Agency - R/GA
Production - Serial Pictures
Directors - BRTHR (Alex Lee and Kyle Wightman)
DOP - Kaname Onoyama
Production Service - Radioaktive Film
