Title
YOUR
FUTUREIN THE
STARS
Briefing
Young Brazilians don't start their days without good tips from their horoscope. And we noticed that LinkedIn and Astrology have a lot in common. Both have stars. Yep, because on LinkedIn you will find business stars such as CEOs, CCOs, and CMOS.
Therefore to offer free LinkedIn Premium to students, we designed a platform and invited them to answer some questions made by an astrologer: Madama Brona. Through that, they find their professional sign, also connection recommendations, courses, and much more.
MY ROLE — Art Direction | Design & Illustration | Some Motions YEAR — 2022 WHERE — R/GA CLIENT — LinkedIn
AWARDS
• Webbys - Nominee - Best Art Direction
Ads, Media & PR
• Webbys - Honoree - Social
Arts, Culture & Lifestyle (Campaigns)
• 5x Shortlists at One Show
• 1x Shortlist at The ADC
CREDITS
Agency: R/GA SP
Client: LinkedIn
Product: LinkedIn Premium
Creative Art Director: WANDER TOSTA
Executive Producer: MARCIO OLIVEIRA, SVP, Managing Director, R/GA; Creative Director: MAURO RAMALHO, VP, Executive Creative Director, R/GA; Creative Directors: MARINA ERTHAL, LUCIANA LINS; Associate Creative Directors: ANA NOVIS; WILSON FERRARI; Art Director: WANDER TOSTA; Copywritter: PEDRO ROSADAS; JULIA GARICOCHEA; Executive Director, Production and Operations: FLAVIZ GUERRA; Program Manager: KARINA RIOS; Producer: AMANDA CARNEIRO; Executive Strategy Director, P&E, US: GIACOMO GROFF; Strategy Manager: RENATO LEAL; Strategist: ANNA D'ALMEIDA; RENATO LEAL; Senior Content Strategist: LUCAS BINDA; Senior Content Producer: BRUNO SOUZA; VP, Technology and Production: EDSON SUEYOSHI; Group Media Director: VILMA MORAIS; Executive Client Services Director: ISABEL JULIANELLI; Strategy Intern: CRISTIANE SEABRA; Direction: GABA - ELISA BRITES AND LUCAS ROMANO, Production Company: DOGS CAN FLY AND JUBARTE, Cast: MADAM BR00NA, Executive Producer: @BILLNOG.BIZ, Account Services: CLAUDIO TOLENTINO AND NIRY USHA, ad: AMANDA BARROS, Art Direction: FERNANDA CARLUCCI, Props Production: DENISE DE ALMEIDA, Makeup and Hair: BELKIS GOULART, Costume Design: NILO CAPRIOLI, Director of Photography: MAXIMIANO LUIZ, Gaffer: ANDERSON MIRANDA, Grip: JULIO GARCIA, 1st Assistant Camera: DANILO SARAIVA, 2nd Assistant Camera: MARCO VIEIRA, Sound Recordist: SAMUEL BRAGA, Still Photographer: TICK OLIVEIRA, Editing and Color Grading: LUCAS SARAIVA. International Consumer Product Marketing Manager: MARIA FERNANDA BUCHALA, LinkedIn; International Consumer Product Marketing Director: GUILHERME MIGUEL, LinkedIn; Senior Director for International and Growth: RYAN MCDOUGALL, LinkedIn; Social Media Manager: RAFAEL BRANDAO, LinkedIn; Creative Studios: ANDREW DEBENEDICTIS, LinkedIn; Communication Manager: KARUNA LOPES, LinkedIn; Communication Specialist: HELENA ADLOFF, LinkedIn; Product Manager: SUJI KIM, LinkedIn; Business & Development Intern: FERNANDA SANTOS
