Title

THE
HOTTER
THE
FRESHER

The Briefing

With the Weather Sync technology and the Brazilian singer Duda Beat, we re-signify the Brazilian classic music “Vem Quente que eu tô Fervendo” in three video clips. The visuals, videos, and communication changed as the temperature got higher.

It was an unexpected campaign for a sunscreen that positioned our product into the fashion universe. Neutrogena became the ally for those who love fashion, summer, city, and beauty.

Role ART DIRECTION | DESIGN Brand NEUTROGENA SUN FRESH Where R/GA SP Year 2019
_{Note* This project is a bit longer than usual because we combined three campaigns into one.
So, I apologize in advance for the extra scrolling on this page ( >.< )}

wander tosta

+

Index

Collection {soon} ~ Whoooo?

THE
HOTTER
THE
FRESHER

With the Weather Sync technology and the Brazilian singer Duda Beat, we re-signify the Brazilian classic music “Vem Quente que eu tô Fervendo” in three video clips. The visuals, videos, and communication changed as the temperature got higher.

It was an unexpected campaign for a sunscreen that positioned our product into the fashion universe. Neutrogena became the ally for those who love fashion, summer, city, and beauty.

wander tosta

+

Index

Collection {soon} ~ Whoooo?

THEHOTTERTHEFRESHER

With the Weather Sync technology and the Brazilian singer Duda Beat, we re-signify the Brazilian classic music “Vem Quente que eu tô Fervendo” in three video clips. The visuals, videos, and communication changed as the temperature got higher.

It was an unexpected campaign for a sunscreen that positioned our product into the fashion universe. Neutrogena became the ally for those who love fashion, summer, city, and beauty.

THE
HOTTER
THE
FRESHER