Title

SKOL
REPOSTER

The Briefing

It certainly you know brands that talk about women's empowerment. But do you know any brand that confronted their past when did that?

Skol invited female feminist artists to reinterpret some old posters where the brand was very sexist. It starts a new way to comunicate and helped to change the brazilian beer advertising business.

My Role
Art Direction
Design
Some Motions

Year
2017

Brand
Skol

Where
F/Nazca S&S

Awards

• Silver Star Brazil’s Creative Club 2017 Award
• The Most Contagious Campaign of 2017
• Most creative advertising that improves the World
• Brazil’s Creative Club 2017 Yearbook
• Meio & Mensagem / Top 10 Campaigns of 2017

Featured on: Contagious, AdAge, AdWeek, Clube de Criaçao, Daily Mail, Cosmopolitan, Catraca Livre, Estadão, Huffington Post, Little Black Book, Razões Para Acreditar, Globo, El País, AdForum, Blue Bus, Meio e Mensagem, Isto É, Mais Diversidade, AdNews, Exame, Brainstorm9, Merca20, The Stable, Revista Bravo & Veja

wander tosta

+

Index

Collection {soon} ~ Whoooo?

SKOL
REPOSTER

It certainly you know brands that talk about women's empowerment. But do you know any brand that confronted their past when did that?

Skol invited female feminist artists to reinterpret some old posters where the brand was very sexist. It starts a new way to comunicate and helped to change the brazilian beer advertising business.

wander tosta

+

Index

Collection {soon} ~ Whoooo?

SKOLREPOSTER

It certainly you know brands that talk about women's empowerment. But do you know any brand that confronted their past when did that?

Skol invited female feminist artists to reinterpret some old posters where the brand was very sexist. It starts a new way to comunicate and helped to change the brazilian beer advertising business.

SKOL
REPOSTER