Title
THE
FROG WASHED HIS
HANDS
Briefing
We’re living in a pandemic. And something as simple as washing hands can save lives. The frog of the classic children's song "The Frog Doesn't Wash his Feet", with over 1.5 billion views has become an influencer of JOHNSON's new campaign, finally washing his hands.
With 20-second lyrics, the exact time recommended by health organizations, we found a way to teach kids that cleaning up their hands could be fun. Our results have exceeded expectations. We made a significant impact not only on parents but also on the public educational system in Brazil by providing valuable content for teachers during a challenging period of adaptation.
MY ROLE — Art Direction | Design | Typography YEAR — 2020 WHERE — R/GA CLIENT — Johnsons Baby
2nd MomentKid's Day
The Super Powerful Cleaning
After achieving great success, the frog became the star of our Kid's Day campaign. Evolving into a hygiene super-hero, it joined us in the fight against dirty hands as we launched our newest product: The Super Powerful Cleaning solution.
This time, I had the wonderful opportunity to collaborate on illustrating few frames and designing a complete typography family, all inspired by soup.
AWARDS
CREDITS
Agency: R/GA SP
Client: Johnsons Baby
Product: Institutional
Creative Art Director: WANDER TOSTA
Copywritter: BABI PUTTINI
VP, Executive Creative Director: SAULO RODRIGUES
Creative Director: RAFAEL FREIRE, BRUNO PONZINI
Associate Creative Director: TALITA CARDOZO, NAYARA LIMA
Illustrator: EDUARDO GOODA
1st Moment
Managing Director: FABIANO COURA ; VP, Executive Director Business Development: MARCIO OLIVEIRA ; Atendimento: STEFANIE GIANNINI, LARISSA BERTIN ; Produção Executiva: FLAVIZ GUERRA ; Produção: FERNANDO FOGAÇA ; Planejamento: GIACOMO GROFF, KARINA CORCHS, RENATO LEAL, RENATA STOCCO ; Content Studio: LEONARDO DE JESUS, CAROLINE BONANI, BRUNO SOUZA, SERGIO LIMA E MARINA VALERIANO ; Motion Design: CHICOH, RAFAEL MOREIRA, CAIO AMARAL, ALBERTO GALLONI, DAYSE TEODORO E GUSTAVO TADINI ; Mídia: VIVIANA MAURMAN, KELLY NASCIMENTO, NATHALIA RODRIGUES, MATHEUS MARQUES E DANIEL RIBAS ; Cliente: ANA PAULA FISCHER, FLAVIA MARCHESSE, ANDRÉ BUENO ; Produtora de som filme TV: LOUD ; Produção: EQUIPE LOUD ; Atendimento: PRISCILA MIRANDA.
2nd Moment
VP, Executive Creative Director: SAULO RODRIGUES;
Creative Directors: RAFAEL FREIRE;
Associate Creative Directors: NAYARA LIMA, TALITA CARDOZO;
Copywritter: BABI PUTTINI, JORDANA BISPO
Art Director: WANDER TOSTA, FERNANDA LEITE;
Title: Kids Day. O sapo voltou; Client: JOHNSON & JOHNSON; Product: Limpeza Super Poderosa; Agency: R/GA São Paulo; SVP, Managing Director: FABIANO COURA; VP, Diretor de desenvolvimento de negócios: MARCIO OLIVEIRA; VP, Executive Creative Director: SAULO RODRIGUES; Creative Directors: RAFAEL FREIRE; Associate Creative Directors: NAYARA LIMA e TALITA CARDOZO; Creative Team: BABI PUTTINI, WANDER TOSTA, JORDANA BISPO e FERNANDA LEITE; Account Services: FABRÍCIO TAKAHASHI, STEFANIE GIANNINI, LARISSA BERTIN; Director of Production: FLAVIZ GUERRA; Production: FERNANDO FOGAÇA, PAMELA PAGLIARINI; Strategy: GIACOMO GROFF, KARINA CORCHS, RENATO LEAL, RENATA STOCCO; Content Studio: LEONARDO DE JESUS, CAROLINE BONANI, BRUNO SOUZA; Motion Design: CHICOH, KENJI WATANABE, RAFAEL MOREIRA, ALBERTO GALLONI, CAIO AMARAL, GUSTAVO TADINI; Media: VIVIANA MAURMAN, KELLY NASCIMENTO, RAFAEL ROQUE, NATHALIA RODRIGUES e MATHEUS MARQUES; Client: ANA PAULA FISCHER, FLAVIA MARCHESI; Sound Production Company: LOUD; Music Director: GUSTAVO GARBATO; Music Production: Equipe LOUD; Finishing: Equipe LOUD; Account Services: PRISCILA MIRANDA / JIN PARK / KARINA AMABILE; Video Production Company: ACACA; Creative and Animation Director: ACACA; Executive Director: ACACA; Art and Illustrations Director: OPALA ROSA CHOQUE; Motion Animation: SAULO DE CASTRO, GIANCARLO BURANI, GABRIEL GIMENEZ; Finishing and Compositing: GIANCARLO BURANI.
